Kristin Boese - new face of RIAL
20.11.07

Kristin Boese, multiple Worldchampion in the trendsport of Kiteboarding will from now on be the new face of the marketing campaign for the car rims company RIAL.

As a successfull professional athlete will hencforth be part of the various PR-activities of the brand RIAL. Due to the cooperation with Kristin Boese RIAL will ones more solidify the position as German market leader.

Successfull Protagonists
RIAL and Kristin Boese are both pioneers in their territory. When RIAL was foundabout 30 years ago the company committet to an own Formular 1 team andquickly made it to international fame and has been counted as one of the protagonists in the rims industry.

Kristin Boese on the other side is pioneer in her sport too. 2001 she first tried the sport of kiteboarding and was instantly in love with it. "The feeling of the wind around you, the speed when you ride over the water and the ease when you jump and fly just makes you feel so free." the always smiling 30 year old says about her
passion. She now flies from one success to the next and has been World Champion for the past 2 years.

great personality & ideal advertising partner
„Kristin Boese has a great and friendly personality and we are happy to be working together with her." says Gerhard Ackermann, managing director of RIAL GmbH."She is the perfect partner for us. As a successfull athlete she stands for continuing topperformance. She is an active and sports enthusiastic person and this matchesreally well with RIAL." RIAL and Kristin Boese - two protagonists that standfor success are signing their cooperation for the next 2 years.

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